We define strategic management as: "The art and/or science of anticipating and generating change, with the purpose of permanently creating strategies that allow to guarantee the future of the business."
An organisation that is only related to the changes of the environment can hardly survive. Therefore, we suggest the assimilation of the need to develop processes for:
• Process transformation
• Search for alliances
We try to follow the blue ocean strategy, seeking to increase market opportunities through innovation in the business model, the processes, products and services.